Statement of Intent
As mentioned in the brief, my task is to create 4 bus -s top to promote a new thriller TV drama series for ITV X. This means all of the posters must follow a coherent house style (I have chosen 2 sets of posters that follow 2 house styles) and must be eng aging to the audience. My set target audience is thriller fans of all genders aged 16-25, which means the interests of this demographic are quite unique. The idea for my th riller follows a town ridden with teenage crime, with 2 of the 3 main characters featured on the pos ters representing this younger demographic. Both a male and a female are featured on the product , which involves a wider audience as this might mean they feel like they can identify with these specific characters , which links to the Uses and Gratifications model . Although both sexes are identified , the thriller genre is seen as more of a male genre, so with a female character on the posters this might be able to increase the audience. The youn...